One of my favourite quotations is from Calvin Coolidge (30th President of the US, 1923-1929). Here's what he once said ...

"Nothing in the world can take the place of persistence.

Talent will not; nothing is more common than unsuccessful men with talent.

Genius will not; unrewarded genius is almost a proverb.

Education will not; the world is full of educated derelicts.

Persistence and determination alone are omnipotent.

The slogan "Press On" has solved and always will solve the problems of the human race."

pin and note

I've had this pinned on my office wall for years; it reminds me of the most essential ingredient for any small business and for any online business.

There is one item, one single aspect of success that seems to be very hard for many people to achieve. 

It doesn't matter which walk of life it is, many, many people have trouble to stay the course if a new opportunity presents itself that can have the potential to be life-changing. 

A flurry of energy and enthusiasm invariably are eroded if a sequence of disappointments arise. 

Always be aware of these difficult times. Stay the course. Maintain the capacity to "stick to it", persist. 

Stick to it and you'll evcentually prevail

It is well-known that the success of business owners has not so much to do with business skills - although these are important and some are vital - but more to do with determination and the will to stick-to-it. 

These characteristics and the will to make your projects happen, make the difference.

Remember, disappointment is a normal characteristic of business. Everyone experiences it. 

If your first project - an information product hopefully - still hasn't been a success for you, then maybe it's time to try a new approach. Look for a new subject, or another niche. Persist. 

There are huge numbers of buyers in thousands of topics and niches waiting to buy a good product or service. Keep plugging away until you find a need that meets a specific niche and then fill that need. 

But always be aware of straying too far from your own passions and interests, because if you do, you will only become a "salesperson" for someone else's products, not a business owner. 

And remember what Calvin Coolidge said.



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