Knowing When To Quit 

By Des Menz posted in Work, Life, and Yourself

climbing gray

It can be seen everywhere. There are so many people who want to earn money online, they try anything. Some are truly desperate, some are persuaded to take on something they know little about. They are prepared to step out of their comfort zones and the world that they know, only to ignore two glaringly obvious signals.

Signal 1     RISK

Risk to oneself, investment risk, and risk of taking on a project that has to be started from scratch but doing it without a plan.

The RISK signal also involves money and time, and how much needs to be

Signal 2     INNER SELF

This signal is about ignoring common-sense, of letting the heart rule the head, throwing caution to the wind, and making irrational or uncharacteristic decisions.

Of course, risk can be managed and the inner self can be controlled. 

But what if there comes a time when there’s no option but to quit? 

How do we know when to quit a project?

Go Back To Basics

cleanIdentifying opportunities and coming up with good business ideas are part of an essential skill-set for success. 

No Oppportunity + No Idea = No Result

There’s one guiding principle in all this - having a larger abstract goal that is supported by detailed objectives.

This is all about GOALS.

Why You Need Goals and How To Achieve Your Goals are two articles that drive the quest for clarity in personal and business life.

If you’ve lost your way, maybe it’s time to stop what you’re doing and reframe you goals.

cleanIs the “project” taking far too long to complete, or to frame, or even to get started?

If so, it’s time to ditch it and move on to something else that will result in better use of time. 

This is what I call thoughtful retreat, so when starting any project always determine the circumstances by which you will move on.

This is also about focus - and here’s an article on How To Focus.

cleanWe’re all told to be persistent, never to give up, and to persevere.
I’ve written about being unstoppable in the ecourse THINK SMART. But sometimes all this persistence could be misdirected. It could be a total waste of energy and time. If you’ve got that info-product into the marketplace but there are no sales, or few sales, there are two courses of action.

  • Present the product in a different way, market it differently, then see what the results are.
  • Forget it. Quit. Save your time, and put energy into something that you stand a good chance of success with. But to achieve that, you’ll have to start from scratch, and this time there’s only one sure way to go. Get educated - FASTER, SMARTER, BETTER … just one super solid way of learning about online business success.

A Time To Quit And A Time To Stick

Seth Godin wrote a little book some years ago called “The Dip - a little book that teaches you when to quit (and when to stick)”.

The dip. We’ve all experienced it. Think about writing. 

Writer’s block … that trough in the progression of the writing project where we’ve hit the wall. Nothing seems to be falling into place. We’ve hit a dead-end.

This is where winners and losers get sorted out.

Winners will find a way to get out of the dip (the trough), whether it’s by quitting courageously or by getting re-energized, re-invigorated, and re-invented. The bigger the barrier the bigger the reward, and so these winners will just keep on going to get that final prize.

Losers will fail to identify with what’s in the dip, and they’ll get swallowed by it. They give up … totally. Demoralized. Unhappy. No more projects. 

If The Dip interests you, then you might be interested in Seth’s three questions to ask before quitting a project.

oneAre you panicking?

These times are when you’re most vulnerable and are when tiredness, stress, emotional imbalance come into play. These are the worst times to make rational decisions.

The solution is to stop what you’re doing, walk away, leave the office, relax.

twoWho are you trying to influence?

Let’s say you're writing an ebook or report or blog post. Remind yourself who your target audience is, avoid going too wide in the focus of your writings.

threeAre you able to measure your progress?

Moving forward, backward, or stationary? Can you see results? Have your efforts measured up to your expectations and plan? The strategy of writing a book is not much different to running a marathon.
Preparation (objectives, planning), training, execution. All measurable.

Outcomes Of Quitting A Project 

Can there really be any positive outcomes? Think about the following.

cleanHave you experienced a resurgence of energy, optimism, and clarity when you’ve decided to quit a project, whether it’s writing a book or a report, a great idea that went stale, maybe a long-held plan that never got off the ground?

cleanSometimes people are afraid of quitting a project. It’s not that they don’t know how to, it’s because they’re afraid of losing all that invested time and money. 

Fear and procrastination. Not wanting to lose, hanging on to the tiniest of threads, the slimmest of chances.
But you know the saying don’t you. Cut your losses. Move on. You’ll feel better for it.

This takes some courage, but once the decision is made, life will become a lot simpler.

cleanGetting back to winners … becoming a winner (in the sense of knowing what to quit when) and knowing how to get out of a dip will be far more powerful for you as a writer and info-product creator and publisher.

What’s your take on strategic quitting? Let us know in the Comments below.

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