36 Important Terms

by Des Menz published in Steps To Business Success

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For all those people coming online each day, seeking to start a new venture, don't make a DEAD END for yourself!

There are some essential terms that you must know before you start, so I've compiled a list to help you. 

Copy this list, print it out, refer to it often. These terms are listed in a general sequence of understanding.


Autoresponder – This is what's used to send out emails in a sequence and on a controlled basis. It is absolutely essential if you're building your list of followers and customers. I now use SendReach, but I have used Aweber.  A few other systems are GetResponse, Infusion, Imnica, Email Monkey, and Mail Chimp.

Your list – This is your email list in your autoresponder. Compile an email series, or just a single "broadcast", then send it to everyone on your list in the autoresponder. 

Opt-In – This is when people interested in your content enter their email address into your form on your blog or website and when clicking the "submit" button it takes them to your autoresponder sequence. It also allows you to send them additional emails. 

Double Opt-In – SendReach has said that this is not so important these days, although some services still require it as an additional check following the Opt-in action. After your subscribers submit their email addresses, an automatic email is sent that requires clicking another link to prove they own the email address. This confirms them to your list, so you can send them emails. 

Email follow-up – This happens when you send emails in a series to your list. They "follow-up" the initial subscriber registration. These can be set up so they go out automatically.

Domain name - The name you have chosen and registered with a Domain Registrar to allow you to point that domain to your web host. I use Namecheap because of its value and ease of use.

Host or Webhost – A place your website or blog files are uploaded to a “server” (another computer that stores your files) that then allows other people (including yourself of course) to access them. 

Upload – This the action that transfers files from your computer to the server at your webhost. Normally this is done with other software that uses "file transfer protocol" or “ftp”. FileZilla is a very good free, open source ftp system. 

Wordpress blog - a good blogging and site creation platform, has hundreds of plugins, is versatile, and is used by about 70 million sites globally. Can be a bit daunting to start with, and because of its popularity it has a security weakness if it’s not maintained properly. Simpler systems exist.

Blogger Blog - A terrific blogging system by Google, and simpler to set up than Wordpress. Some say it’s getting a bit dated, but it still has a lot going for it. 

Website software - There are some very good website creation programs around, such as XSite Pro (Windows) and Sandvox (Mac). These are WYSIWYG (what-you-see-is-what-you-get) design programs. I use Sandvox and love it because of its versatility, ease of use, extensions, security, and blogging capability. I prefer it over Wordpress. I’ve just discovered another web-based program - Jigsy. This one looks like a real ripper.

Screen capture – This is a way to take pictures of your computer screen with screen capture software like Snagit, or Grab if you own a mac, or a number of other solutions. The screen image taken can be saved as a gif or jpg image that can be uploaded to your webhost. 

PLR – Private Label Rights permits you to edit and alter a product you have been given or bought, in any way you like (mostly). You can put your own name, or your company’s name, on the product as the author. You can change words, chapters, graphics, add to the product, break the product down into several different products, use the contents in blog posts and email autoresponder series, use the contents in newsletters. PLR have conditions attached, so you must adhere to these strictly. Here’s a report I’ve written - eBiz EYE On PLR

Resell Rights - This is a way of using someone else’s product legitimately to earn an income. 100% of the sales income is yours! It's a great way to acquire best selling books quickly, at little cost, complete with marketing materials, sales page, and mini website. Resell Rights is the easiest and fastest way to start your publishing business.

Master Resell Rights - Depending on the terms of the "rights", MRR could allow you to give the product away, resell it, bundle it, create new information packages or include them in your own membership site. You're able to pass on or sell the resell rights to others, meaning that when you sell that product to someone, they can turn around and sell it to someone else. MRR usually cost more (and you can charge more when you sell the product) but they give the licensed owner more control.

Bonus – This is something extra people get from you when they buy a product via your affiliate link. It can be a report or a video or some other extra of value, such as your own product or PLR product. 

Resource box – A small text box or area of text at the end of an article typically used for information about the article author. You are normally allowed to include a link to your website or squeeze page here. 

Signature – A small blurb that automatically is added to your posts in online forums. This is where you add your link to your freebie offer. Not all forums allow a link to a squeeze page in the signature so the terms of service of the online forum have to be checked.

Traffic – A mixed up term that doesn't apply to vehicles. Traffic are the visitors to your website or blog, who decide to check out what's on offer. A vital part of your business growth and success.

Conversions – When someone clicks the buy link on your site and buys. Sometimes it’s called a conversion when someone joins your email list from your squeeze page (email capture page). 

Target market – These are the people who you have identified as being the main market for your products; they are repeat buyers because what you offer is of value to them. This is no different from the offline world of marketing. 

Prospects – Prospective buyers of your product or service. 

Lead magnet – This is also called a "freebie", which can be a lead generation report, subscription to a free newsletter, a squeeze page offer, or other free report. It’s what you give someone for opting into your list. 

Squeeze page – The page where you offer a free product or report in exchange for an email address. It's also called a lead capture page. 

Shopping cart – The software that allows people to order your product and pay you money. e-commerce is the same term.

Offer – What people get for their money. It's what you place in the market for sale, or for free. Anything. That proposition is what we call the offer. 

Affiliate product – A product produced by another party that you are able to sell for a commission. 

Affiliate link – When you sign up to promote a product as an affiliate, you’re given an affiliate link. It has your special identification in it - your affiliate ID. This is the link you give to others if you're promoting that product for sale. When they buy, a cookie tracks the sale and attributes you with a commission. 

Cookie – A small text file placed on the web searcher's computer when a link is clicked. This text file usually has your affiliate ID in it so if someone buys a product in the future, you can be assigned the sale and therefore get a commission. 

Pay-per-click – Text ads or banner ads where the advertiser pays a fee only when someone clicks on the ad. This could be a few cents or it could be dollars. The clicks are sold in an auction environment where the highest bidder gets the clicks. Google pay-per-click is the most well-known service. 

Online forum – This is an online community where generally like-minded people make posts about particular topics and also to obtain answers from other posts. 

Google Analytics – A free service from Google that lets you track the visitors to your website. This is essential, because if you don't know what's happening at your site then you won't know what to do to make changes.

Fiverr.com – This is an outsourcing site where you can hire people to create all sorts of stuff for you - eBook covers, web templates, headers, graphics, just about anything to do with online activities - all for only 5 dollars, hence the name. 

Tradebit - This is a site where you can sell your own products in your very own "digital store" on a subdomain, your own site. It's also a place where you can list other vendor's products for a commission. A great site to start out with very little cost.

JVZoo - This is another site for selling digital or tangible products; it also  allows sellers to create an instant affiliate program for their products. Having an instant affiliate platform where others sell for you is a great advantage. You can add as many products (e.g. all your eBooks) as you like. JVZOO is packed with features, but a standout is the Instant Sales Page Generator, which allows you to create sales pages for your products. How good is that?

Clickbank - This is one of the largest and well-known digital e-commerce platforms around. To sell in the Clickbank Marketplace you’ll need to become a Vendor, details of which are at Clickbank’s website. List your product in the marketplace and recruit affiliates to promote it. The additional requirement in being a Vendor is that a simple website or blog will need to be established to send buyers to. Look for Clickbank’s Vendor Checklist; it has all the requirements.

There are many other essential terms. Got any ideas? Add them below.

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