Should headlines reflect honesty?

by Desmond Menz posted in Marketing Methods

Not so long ago I received an email from a well-known Internet marketer, someone who has 

been involved in some innovative systems where he's made a lot of money. He took a long 

break (a year or two) from his online activities, and I thought he'd disappeared altogether. 

But out of the blue, and because I was on his list a few years ago (in my formative times 

online), I received an email from him saying that he was back. 

social icons

Anyway, his email had the headline "I'm leaving social 


I'm selective with what I read, but this post got my interest. I've 

never seen a headline like that before. Who would want to 

"leave" social media? 

It can be simply ignored, or maybe just used to advantage. 

It's very clear that social media has become a key element in the lives of some people, 

and an important marketing tool for bloggers and website owners.

But to "leave" social media? What was this guy on about?

I clicked to his post to see what he had to say. 

The headline betrayed the truth, although what he had to say was sort of interesting. 

What he was really saying was that he left social media for the duration of writing the 


And he was lamenting whether any of us are capable now of leaving social media. 

This guy also said he gets most of his news from social sites. Really! 

My view is that it's too easy to be overwhelmed by social media at the expense of focusing 

on what really matters in life ... and what really is important in your online business. There's 

far too much waffle and tripe in social media, and it should be taken with a good dose of 



Perhaps that's a good reason to "leave" social media. Use it wisely. 

Use it carefully.

The point is ... should expedient (dishonest?) headlines be used to 

justify the end (which I think in this case was to generate a bit of 


Isn't there a "contract" with your reader to be as honest as you can.

Should these types of headlines "I'm leaving social media" be constructed solely for the 

purpose of getting a reader's attention? 

Am I over-reacting? Call me a stick in the mud, but I think there should be a fair degree of 

honesty in any online writings - total honesty in fact - and that includes framing headlines and 

content with honest intentions, not solely for the purpose of sensationalism. 

I'll leave that judgment to you - after all, it's a personal decision - but that post has given me 

an excuse to continue cleaning up who I choose to receive emails from. I'm off his list.

And I suggest that if you're involved in reading too many emails, just because you opted in 

somewhere, sometime, then cull your emails. Take control of your time.

About headlines and book titles

There is another way to find a great headline, and I'm writing a blog article about that right 

now - I've been promising this for a month or two, but it's on the way. If you're a constant 

blogger, writer of articles, creator of info-products (as I hope you are), this article will be all 

about using a really unique tool to create the best headlines, terms, titles, and word groups 

that have the highest probability of success. It's all based on more than 300,000 terms used 

across the Internet that have had the best return in getting results.

Perhaps this same tool was used by the guy mentioned above!

October issue of eBiz EYE 

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