The easy way to product creation

by Desmond Menz posted in Info-Product Creation

Perhaps you’re a natural at writing, maybe you struggle, or maybe you don’t consider 

yourself a writer at all. 

It doesn't really matter, because anyone can create an information product to sell. But, 

there's a critical first step - a transition - that you must experience. You have to believe you 

can do it, and that's what THINK SMART takes you through.


Simple Writing Rules

Write in a conversational tone and stay motivated, and it will all then work for you. 

Now that you have chosen your product, it is time to write your e-book. 

First consider what the Unique Selling Proposition of your ebook is going to be. 

How is this ebook going to be different from others on the market? What can you do to set 

your book apart so people will want to buy it right away? 

Don’t make the mistake many people make and just start writing! You need to organize your 

thoughts and your research.

Just like they taught you in school, you’re going to write an outline. Your outline should start 

out with points for an introduction, points for the body of the book, and points for the 

conclusion. It can be very helpful to organize your research within these different points so 

you can more easily write your e-book.

Once you’re ready, it’s time to get typing! The only thing you need to do to make this happen 

is open your favorite word processing software. Many people like to use Microsoft Word. If 

you have not purchased Word, you can download the free Open Office software instead. If 

you’re on a Macintosh computer, the Pages program works very well.

Don’t dwell on the decision of which software to use for your writing -- just start writing your e-


In general, e-books tend to be over 5000 words long. If it is shorter than that, it might be 

considered a short report. Both can sell well, albeit for different price points.

Remember to follow your outline as you go along. That doesn’t mean you can’t change things 

or add things along the way. It’s actually quite common to do so. When you start writing, you’ll 

start to see it coming together, but there may be things you want to do differently from your 

outline. That’s completely fine!

Ask These Questions

After you have prepared your e-book, it’s time to go back and edit it. Ask yourself these 


  • Have you left out any crucial information? 
  • Have you checked your spelling and grammar? 
  • Have you covered all the points in enough detail? If not, continue editing. It’s generally a good idea to edit at least twice.

Because you really care about your work, you may want to have a friend or family member 

read it as well. They can catch things you were not able to catch. Even the best writers in the 

world have to have editors clean up after them!

Add Images and Graphics

After you’ve written your e-book, you may want to go through and add graphics. There are 

several free clipart sites online (just make sure you can use the images for commercial 

purposes). You can also use photographs and purchase stock images. Adding graphics can 

really spruce up your work and add value!

Once your book is exactly how you want it, it’s time to save it as a PDF file. This is very easy to 

do if you have a Macintosh (the option is readily available in Pages). If you have a PC, you 

can easily convert your document into a PDF file by using the OpenOffice software.

Make sure you’ve remembered to include a title, page numbers, copyright information, and 

so on before you save the final copy of the book as a PDF. If you have e-books on your hard 

drive, you can certainly use them for formatting inspiration.

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